MOUNTAIN VIEW, Calif. (PRWEB) July 20, 2020 TV data company Alphonso today announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the country. Text me a link. Whiteboard Video. Open in App. We do this by analyzing a variety of data points about your television viewing and mobile app usage over time across a variety of devices you may use. Website, user flow and Research Alphonso TV data powers 1-to-1 TV ad retargeting and TV ad analytics for brands, agencies and networks. Lists Featuring This Company. We are the leaders in TV data technology. Alphonso Insights is available at insights.alphonso.tv. We use cookies to improve your experience on our website, and in some cases, the use of cookies are essential to make our site work. https://alphonso.tv/ Website. It indeed is the holy grail for TV and the digital media ecosystem. Get Walk-In Attribution for Your Brand. Join 10MM+ TV Lovers and Start Tracking! Alphonso is a TV data company with the industry's largest TV viewership footprint. Download the report to find out: Which two burger chains were neck and neck with $55.4M and $55.3M respectively; Which brand's plant-based burger campaign spent $5.6M in Q4, 2019 and achieved a creative resonance score of 0.93; Which cable channel attracted $24M in TV ad dollars; Complete the form to get your report. The service now includes several major new features and data sets that will help marketers better understand TV ad efficacy, for any brand, over any time frame. Alphonso Insights provides real-time TV ad analysis at both a national and local level, making it one of the only products in the market to meet the TV measurement needs of local broadcasters, and station groups owned and operated by big broadcast networks. Keeping you connected wherever you are. We’re in this together. About. Get in touch if you would like to meet with us and learn first-hand how our innovative solutions can help you understand the true impact of TV advertising. Alphonso provides a variety of services to you and its clients, including delivering relevant content recommendations and advertising to you (“Service”). Submit. Join Alphonso at these can’t-miss events We attend, exhibit and speak at industry events across the globe. iPhone ≤ Android Navigating The New Normal in TV ─── In these unprecedented times, TV is going to completely new places. And in addition, we show you the impact of your TV ads with real-time TV ad analytics from Alphonso Insights. Alphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV ad insights for data-driven media planning and competitive analysis; and closed-loop attribution, for rapid reporting on sales lift and other business metrics, resulting from local TV ads. A total of seven telecom brands spent nearly $400M on US TV advertising in Q4, 2019. 254 likes. Open in App. Source: https://insights.alphonso.tv/commercial/3204332-Disney-Junior-App-Jojo's-Circus?et=2019-09-14&n=a&st=2019-04-01 This report examines spend and ad trends for over 15 major auto … Its Alphonso TV Data Cloud services power TV retargeting and brand insights for hundreds of the Fortune 500 brands and agencies in the U.S. For OEMs, app publishers and OTT content publishers, we offer the best way capture TV audience data and improve monetization. Alphonso is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. National TV Ad Insights 51-250 # Employees. Alphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV ad insights for data-driven media planning and competitive analysis; and closed-loop attribution, for rapid reporting on sales lift and other business metrics, resulting from local TV ads. Alphonso, Inc., Mountain View, California. San Mateo, CA , Aug. 01, 2018 (GLOBE NEWSWIRE) -- TV data company Alphonso today introduced the second generation of Alphonso Insights, its SaaS-based, self-serve dashboard for real-time TV ad analytics and closed-loop attribution. About Alphonso. MOUNTAIN VIEW, Calif., April 4, 2019 /PRNewswire/ -- TV data company Alphonso today announced that TEGNA has selected Alphonso Local to enable TEGNA's local … Alphonso Inc. | 3,544 followers on LinkedIn. Instasave & Repost App. A weekly webinar series covering TV trends and insights we’re seeing as a result of the coronavirus pandemic. Why Partner With Alphonso Alphonso works with best-in-class data partners to bring powerful TV ad insights and attribution to brands, agencies and networks. Its SaaS offering, Alphonso Insights, delivers actionable TV measurement and closed-loop attribution with offline data in real-time, to help brands understand the true impact of TV advertising. We're a fast-growing TV data company with offices in Silicon Valley, New York, Red Bank NJ, Chicago and Bangalore, India. Alphonso's Webinar Wednesdays. 2013 Founded. Alphonso. Video AI; Our TV Data; Patents; Products. A total of fifteen automakers spent nearly half a billion USD on US TV advertising in Q1, 2020. Alphonso is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. Where did the rubber meet the road for carmakers in Q2? Alphonso Insights provides real-time TV ad analysis at both a national and local level. Alphonso Insights is already used by more than 2,500 end users from over 200 top brands and agencies. Alphonso TV Data Cloud services are used by hundreds of the Fortune 500 brands and agencies in the U.S. With video AI technology embedded in tens of millions of smart TVs, TV chipsets, set-top boxes, and other connected devices, Alphonso understands what programming and advertising people watch on TV. Let us show you how Alphonso Insights can help deliver real ROI for your next campaign, and optimize spend across TV and digital. Alphonso TV data powers 1-to-1 TV ad retargeting and TV ad analytics for brands, agencies and networks. interview tips, choosing teams, unique culture, etc). They are one of the leaders in TV data technology. United States Analytics Companies with Early Stage Venture Funding . TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA’s local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. Its Alphonso TV Data Cloud services power TV retargeting and brand insights for hundreds of the Fortune 500 brands and agencies in the U.S. Alphonso Insights walk-in attribution uncovers the granular metrics. Text me a link. Contribute something unique about Alphonso that may be helpful for others (ex. Alphonso TV data powersTV ad analytics and insights for brands, agencies and networks. The Leaders in TV Data & Measurement. Top Insights. Alphonso Tv Insights Webpage. iPhone ≤ Android With no live sports to speak of, where did those budgets go, and what does the quarter-over-quarter trend look like? Alphonso has brought to market a set of TV data and services that can standardize the way advertisers reach consumers and measure success in the digital age. Technology. The always-on Alphonso Insights dashboard for TV ads simplifies and expedites reporting on metrics such as total airings, share of voice, estimated spend, audience reach, locations visited and purchases made. Alphonso Insights covers 10 of the top local markets in the U.S. today. Show the Side Menu. Read More. We do the heavy lifting, and make it fast and easy to understand the impact of multiple campaign factors including frequency, recency and much more. We are the leaders in TV data technology and multi-touch attribution. By continuing to use our site without disabling cookies, you are consenting to our placement or use of these cookies. 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